(The link to Seth Godin’s original blog post can be found here.)

You can’t be great at everything. None of us are.

The question is: What will you do about it? What will you do about the areas where you don’t have the commitment, time or skill to be exceptional?

One approach is to never talk about it. It’s off limits. Do the work poorly, but pretend you don’t.

Another approach is to talk about it with zeal. Work to find resources you can use to avoid the things you do poorly. Find a cohort that will challenge you to get better. Find new and better ways to improve…

It’s hard to imagine that avoidance of the issue is going to make things better.